Popular case studies

John Sloman, University of the West of England

Soumaya M. Tohamy and J. Wilson Mixon Jr., Berry College, USA

Mary R. Hedges, Auckland University of Technology, New Zealand

Steven Cook, Swansea University

James Mackley, School of Business and Economics, Swansea University

Peter Swann, University of Manchester

Wayne Geerling, LaTrobe University

Jan Katherine Bamford, London Metropolitan Business School

Victor A. Matheson, Dawn Abt-Perkins and Diane Snedden, Lake Forest College, USA

Swee-Hoon Chuah, Nottingham University Business School

Dieter Balkenborg and Todd Kaplan, University of Exeter

Steve Cook, Swansea University Business School