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13. Communicating with stakeholders

Let’s be honest: curriculum design is not the most exciting topic in the world, and it is not the easiest thing to convey to applicants, students, staff and employers. The previous sections have argued that curriculum design must fulfil a range of objectives. It must ensure coverage of the subject benchmarks. It must deliver a learning experience to students that prepares them for their life as a graduate – in whatever direction they may choose to go after graduation. It must be attractive in offering challenge and flexibility. Graduates from the programme must have the qualities that potential employers are seeking.

Articulating these various qualities to the key stakeholders is a challenge. As soon as we start to explain the credit architecture and component units, the audience is lost. So save the detail for a sub-page to which people can refer if they need to know. Focus on the key features – and remember when designing the curriculum that simplicity in design will be a major help when it comes to explaining the structure and content of a programme. No doubt individual programmes will also wish to highlight the special features of their offering that are totally unique to them and to them alone, as part of the distinctiveness that characterises their institutions. But I could not possibly comment on that.