This video is available from MIT World and features a lecture from 2003. "In less than an hour, Robert Gibbons not only gets through 200 years of economic history, but outlines a new curriculum in organizational research planned by the Sloan School. Gibbons recounts some classic business stories – for instance, how Birds Eye’s success with frozen peas made the frozen food market “thick,” opening it up to scores of smaller players. Management students must master the basics of economics, says Gibbons, but Sloan must also help them train their sights on the current economy. The planned course offerings will knit together such traditional studies as economic theory, markets and competition with the latest in the fields of corporate governance and culture, technology and innovation."